Liquor. Music. Food
The goal was to create a brand identity for a punk music venue / dive bar called Liquor. Music. Food. . This was definitely a challenge because I am not familiar with the punk scene, nor have I ever been to a dive bar. So after a bit of asking around and tweaking from my original aesthetically focused design, I went with a design more consistent with the logo, and stripped it down to its bare functionality.
I Handwrote the typeface to give it a looser, more relaxed feel to it, while sticking to its grunge roots.